The Family Legacy ProjectThe Resilient Advantage
Six months of 1:1 coaching for parents and leaders who carry a lot and refuse to let their health be the thing that gives. Nutrition, training, mindset, and identity, built around the life you actually live.
You’re the one everyone counts on.
At work, at home, on the sidelines. You show up for everyone. But somewhere in there, your own energy, health, and patience started running on fumes.
I’ve been there. At 35, I knew what I should be doing. I just didn’t have a system that held up on busy days. The Resilient Advantage is the system I wish I’d had: built for people with full calendars, not empty ones.
What is resilience?
Resilience is your ability to bounce back from setbacks and adapt under pressure. It isn’t a personality trait. It’s built, the same way strength is: with the right habits, repeated more days than not.
- You hit a wall every afternoon and coffee isn’t fixing it anymore
- Travel, long meetings, and late nights keep knocking your routine off track
- Work and family always win, and your health keeps getting pushed to “next week”
- You’ve noticed the weight creeping up and want it handled without extremes
- You know what to do. You want the structure and accountability to actually do it
- You want your kids to see a parent who keeps the promises they make to themselves
A three-step framework that adapts with you.
No cookie-cutter plan. We start with where you are, build a plan around your real week, and adjust as life happens.
Evaluate & Harmonize
We take an honest look at where you are today.
- Your why, and the identity you want to build
- Your routine, energy patterns, and sleep
- The habits and pressures getting in the way
Proactive Planning
We build a plan that fits your calendar, not the other way around.
- A weekly routine and goal-and-action plan
- Core 4 lessons: calories, protein, water, and movement
- Custom workouts and stress resets like breathing work
Adapt & Ascend
We track, adjust, and keep you moving forward.
- Weekly video check-ins with mindset coaching
- Progress tracking in the 1st Phorm app
- Plan changes when work, travel, or family shift
The three steps are how we work. The Legacy Arc is who you become.
Every lasting change I’ve seen, in my own life and in my clients’, follows the same arc. It doesn’t start with a scale. It starts with a decision.
The moment you decide the old way is done. We get clear on your why, name the identity you’re building, and use The Gap and the Gain to measure progress by how far you’ve come, not how far you have left.
I’m done starting over.
Where the decision becomes action. The Core 4, one small standard at a time, practiced more days than not. Habits that don’t negotiate with your mood, with weekly coaching to adjust when life happens.
I don’t need to feel like it.
I just do it.
The work becomes who you are. You stop “trying to be healthy” and start living like someone who already is. This is the part that lasts long after our six months, and the part your family sees.
This is just who I am now.
I’m really loving being back at it and feeling the energy. Like you said, habits are forming and really enforcing this identity now.
Everything you need for six months.
This isn’t just workouts and macros. You’ll learn the why, shift how you think, and build an identity that keeps going after our six months together.
60-minute strategy session
We map your goals, your week, and your first 30 days.
Weekly 30-minute video check-ins
Review the week, solve what’s in the way, set the next focus.
Messaging support
Questions don’t wait for Friday. Message me when you need me.
Weekly custom workouts
Built around your schedule, your equipment, and your goals.
Meal guides & shopping lists
Flexible guides built to your macros, not a rigid meal plan.
Performance tracker
See your habits, numbers, and wins add up week over week.
Nutrition education
Learn the why behind every target, so you can eat well anywhere and never need a coach forever.
Mindset shifts & identity work
Gap and Gain reflections, identity statements, and the self-talk that keeps you going on hard days.
The Legacy Arc
My framework for turning a decision into daily work, and daily work into who you are. See how it works
Stress & recovery tools
Breathing exercises, affirmations, and mindfulness guides.
Quick workout library
Short sessions for travel days and the weeks that get away from you.
Results that show up at work and at home.
The number on the scale is one result. It isn’t the only one, and for a lot of clients it isn’t the most important one.
Steady energy
Fewer afternoon crashes and more left in the tank when you walk in the door at night.
A clearer head
Better sleep and less stress make for better decisions at work and more patience at home.
Body composition
Healthy, sustainable progress if fat loss is your goal, while building and keeping strength.
Habits that hold
A routine that survives travel weeks, busy seasons, and the holidays.
Self-trust
The proof that you can keep a promise to yourself, and the confidence that comes with it.
A legacy in motion
Kids and teams who see consistency modeled, not just talked about.
What clients say about the coaching.
“I’ve been working with Max since October, and the accountability and guidance have made all the difference in my consistency. Whenever I hit a plateau, Max adjusts the plan and helps me refocus. I’m stronger, more consistent, and more confident because of it.”
Jenn“What stands out most is his consistency. Max shows up every single day. He celebrates wins, even the ones I didn’t recognize at the time, and creates a space where people feel supported, seen, and accountable without pressure or ego.”
Whitney“I finally have a clear direction instead of feeling lost. You’ve been willing to support me beyond just fitness, and that kind of support is rare. I would wholeheartedly recommend Max to anyone.”
JessiWhat $285 a month actually buys you.
Not a meal plan you’ll abandon by week three. A coach in your corner every single week, a plan that bends when life does, and a system that’s still working long after the six months are up.
Most people are already paying for not having a plan. The takeout on long days. The gym membership that went quiet. The supplements in the cabinet. The energy it costs to start over every Monday. This puts that same money and effort behind something that sticks.
When you invest, you show up.
It’s human nature: we follow through on what we’ve committed to. Putting real skin in the game turns “I should” into “I’m doing this,” and that shift is where results start.
I decided to invest as a way to show myself that I was invested in getting healthy. This has shown me I can set and stick to goals, and I always have someone in my corner.Samantha
Accountability beats willpower.
Motivation fades by Wednesday. A weekly check-in with someone expecting to hear from you doesn’t. That’s the difference between knowing what to do and actually doing it.
Accountability without pressure and continued support even when I have failed or missed the tracking. You help me get back up and back on track because you genuinely care.Coaching client
The app is the advantage.
It’s optional, but it’s my strong recommendation: most of the clients on our success stories page coached with me inside the 1st Phorm app. Your food, workouts, habits, and messages live in one place, so I can see what’s working and adjust fast, instead of waiting for our next call to find out a week went sideways. Paying for the app yearly costs about the same as six months of monthly, keeps you covered for a full year, and adds a $50 store credit.
- Track it all: food, water, and daily habits in one place.
- Train with a plan: your custom workouts, ready when you are.
- Sync your wearable: steps and activity flow in automatically.
Max has helped me by sending motivational messages, introducing me to tools to track my macros, and making nutrition approachable.Matt
Small wins compound.
You won’t feel six months of change in week one. You’ll feel the first win, then the next, and each one makes the next easier. Here’s what that often looks like:
- The first weeks: you hit your protein a few days in a row and stop skipping breakfast.
- A month in: afternoons feel steadier and you’re sleeping better.
- A few months in: clothes fit differently and the routine runs without a fight.
- Six months: you’ve handled a holiday, a trip, and a hard week without starting over.
Consistency and structure equals progress. Small changes compound into big results.Josh
Why six months, not six weeks?
Six weeks gets you started. Six months gets you somewhere you stay. Here’s why I ask for the commitment.
Not one story on our success page happened in a month. Every one of them was built a week at a time, more days than not.
Six months from now, you’ll be six months older either way. The only question is which version of you shows up. See the stories.
Same coaching. Three ways to do it.
Every option includes the full six months of 1:1 coaching. The only difference is how we track your progress and how you pay for the app.
$285 coaching + $29.99 app to 1st Phorm
- Everything tracked in the 1st Phorm app
- Workouts, habits, and messages in one place
- Syncs with your wearable
- Flexible month-to-month app billing
plus $179.99 once to 1st Phorm for a full year of Premium and a $50 store credit
- Everything in the monthly app option
- Premium for a full 12 months, and I’m still your coach in the app after our 1:1 calls wrap up
- $50 store credit back into your supplements
- Lowest monthly payment: just your coaching fee
No app subscription needed
- Check-ins and support by text, email, and video
- Workouts and guides sent to you directly
- Manual tracking, which takes more effort on both sides
- Best if you already have a system you won’t give up
Every option includes
- 60-minute strategy session
- Weekly 30-minute video check-ins
- Messaging support between calls
- Weekly custom workouts
- Meal guides and shopping lists
- Nutrition education
- Mindset and identity coaching
- The Legacy Arc framework
- Performance tracker
- Stress and recovery tools
The app is billed by 1st Phorm, and the yearly plan is paid up front. App pricing, plans, and bonuses are set by 1st Phorm and can change. See current app options.
Start where it makes sense.
The consult is free and there’s no pressure. If this isn’t the right fit right now, these are great places to start.
I live what I teach.
I’m Max: a husband, a dad, and a higher-ed leader who spent years tired, inconsistent, and starting over on Mondays.
What changed wasn’t a secret diet. It was simple standards I could keep on busy days. Those standards helped me lose over 80 pounds and completely changed how I show up as a husband, a father, and a leader. Now I coach other parents and professionals to build the same kind of system, one that fits their life instead of fighting it.
Good questions before you start.
How much time does this take each week?
Plan on 2 to 3 hours a week, including your workouts and a 30-minute check-in call. Everything is built to fit around work and family, not on top of them.
Do I need a gym?
No. Your workouts are built around the equipment you have, whether that’s a full gym, a few dumbbells at home, or just your bodyweight in a hotel room.
Will you give me a meal plan?
You’ll get meal guides and shopping lists built around your macros, not a rigid meal plan. The goal is to teach you how to eat well anywhere, including restaurants, travel, and family dinners.
Is this only for weight loss?
Not at all. Some clients come in for fat loss. Others want more energy, better sleep, more strength, or just a routine that sticks. We build the plan around your goal.
Do I need the 1st Phorm app?
It’s strongly recommended, and it’s how most of my clients get their best results. Your tracking, workouts, check-ins, and messages with me all live in one place, so nothing falls through the cracks. Most clients pay for the app yearly: $179.99 once to 1st Phorm with a $50 store credit, then just the $285/month coaching fee. Paying for the app monthly brings your total to $314.99/month. Prefer not to use an app? You can coach with me by text, email, and video for $350/month. Tracking is manual, which takes more work on both sides, and that’s reflected in the price.
What happens on the free consult?
We talk through where you are, where you want to be, and what’s been getting in the way. If the program is a fit, I’ll walk you through next steps. If it’s not, I’ll point you to what will help. No pressure either way.
Your family doesn’t rise to your intentions. They rise to your standards.
Let’s build yours. Book a free 30-minute consult and we’ll map out what the next six months could look like.